Gold Card

10% bonus in retail stores/ eshop/ Tmall, 3% bonus in outlet stores & 10% discount* on full-priced purchases

On top of 10% bonus in retail stores/ eshop/ Tmall & 3% bonus in outlet stores, gold card members also receive 10% off* full-priced purchases, making shopping even more enjoyable!

*Benefit does not apply to Tmall

How to become a gold member?

You can be upgraded to gold member with annual accumulated points at 1500.

e-points voucher

As soon as you reach the threshold of 1000 e-points in 12 months, we'll automatically send you a voucher in the value of your current e-points balance. The voucher is valid for 12 months since the issue date. The voucher can be used in any Esprit Retail Store (except outlets and TMall). The voucher can be redeemed back to e-points and used for purchasing at Esprit e-shop. e-points can be redeemed at the Esprit e-shop starting with 500 e-points. Every 500 e-points will be equivalent to RMB 50 value.

Free of charge and with no obligation

Being there is really all you have to do to be part of Esprit Friends. You will receive a membership card number on your next purchase at one of our participating Esprit stores in Shanghai, Beijing, Guangzhou, Chengdu, Chongqing, Wuhan. You can start collecting e-points immediately but you must complete registration at store, e-shop, WeChat or APP in order to convert your e-points into cash vouchers. Esprit Friends membership is totally free of charge and with no obligation.

Here you'll find information and services on all aspects of Esprit Friends, the points you've earned and an overview of your Esprit Friends account showing all purchases of the last 12 months in our exclusive members' area. All you need to do is log in with your Esprit Friends number and your password — and you're right in the midst of the Esprit world.

When you log in online at Esprit Friends for the first time, your password is equivalent to the last 5 digits of your registered mobile number. Sounds too easy? You can, of course, change your personal details and your password at any time.


We're there for you at any time should you have any questions or problems with your Esprit Friends Card. Simply contact Esprit Friends customer services for free. Further details regarding this service can be found under 'contact'.